Communication Studies

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Communication Studies
Study Sheet
Module 1: Gathering and processing
Q: What is Communication?
A: The process that involves the transfer of information, whether it be facts, wishes, etc. from the sender, through a channel or medium to the receiver in the most effective way possible in order to achieve feedback. Q: What are the elements of Communication?

A: Communicator Message Receiver

Encode Feedback Decode Q: What is a Medium?

A: A large groups of ways within which communication can be classed (written, oral, visual, non-verbal) Q: What is a Channel?
A: The physical means by which a message is conveyed (telephone, internet, radio) Q: What is a Sender?
A: The person that encodes the message and sends it through the most appropriate channel/medium to the receiver, whom will then provide feedback. Q: What is the communication process?
A: 1) Conceptualization
2) Encode message
3) Select appropriate channel
4) Decode and interpretation
5) Give feedback
Q: What is a message?
A: A unit of information that is sent via a channel in order to express feelings, ideas, opinions and views. (It can be overt/ covert) Q: What is conceptualisation?
A: When the message is thought out before it is encoded then later in a form to send through a channel to the receiver. Q: What are the functions of a message?
To warn
To advise
To inform
To persuade
To express opinions and views
To amuse
Q: What is the receiver?
A: The person that decodes a message sent by the sender and provides feedback. Q: What are parts of a message?
A: D.K. Berlo describes the message in 3 parts:
The code
The content
The treatment
Q: What does D.K. Berlo note?
A: That our knowledge, attitudes, communication skills and cultural background affect how we communicate with others. Q: What is Feedback?
A: The response of the receiver that is sent to the sender after the information is decoded by the receiver. Q: What is the importance of feedback?
It is the final link in the chain of communication
It allows the sender to evaluate the effectiveness of the message It allows for corrective action if the message was misunderstood Q: What is Decoding?
A: The understanding and interpreting of signs (ex. Listening/ reading) Q: What is Encoding?
A: The process of translating ideas, feelings/ opinions into signs following the conventions of a code. (Ex. Speaking/ writing) Q: What is a code?
A: A system of signs bound by conventions.
Q: What is Context?
A: Communication always takes place in a particular situation or environment. Context is where or how the communication is taking place. Q: What is Purpose and Need?
A: The factors in the communication process. (Why it is taking place) Q: What is an Audience?
A: The receiver. The nature of the audience always affects the treatment of the message. Q: What is a process?
A: A series of actions/ behaviours linked in a particular order to bring about a particular goal/ to change one thing to another. Q: What is a facilitator?
A: Anything that helps to ensure effective transfer of information. Q: What is a Barrier?
A: Anything that prevents the effective transfer of information. Factors which get in the way of free and full communication. Q: What are some typical facilitators?
Selecting a language that is familiar to the receiver
Using an accessible channel of communication
Ensuring that the medium is appropriate to the message
Using audio/visual aids to enhance encoding
Q: What are some typical Barriers?
Using an inaccessible channel of communication to the receiver Message is ineffectively encoded (meaning is ambiguous)
The medium does not suit the message
Q: What is Oral Communication?...
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